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Press Release: New York, Nigeria Named 'Riskiest Areas for eCommerce' |
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New York Takes Domestic 'Honors', Nigeria Worst Outside U.S.
MOUNTAIN VIEW, Calif., Dec. 9 -- In a survey
undertaken by CyberSource Corporation (Nasdaq: CYBS), eCommerce merchants
named New York the riskiest North American metro area for eCommerce. Nigeria
was chosen as riskiest country. By "riskiest", merchants mean that orders
from these areas are most likely to be fraudulent (i.e., made with stolen
credit cards or with improperly obtained credit card information).
"Highest risk" areas for eCommerce:
U.S./Canadian cities
NYC: 26% of mentions
Miami: 10%
Los Angeles 9%
Chicago, Detroit 3%
SF Bay Area 2%
Countries
Nigeria 31% of mentions
Indonesia 8%
Russia 6%
China 5%
UK, Afghanistan 4%
Impact on named cities/countries
Residents of cities like New York, Miami and other cited centers of fraud
may ultimately pay a price for their area's reputation. Online merchants can
require purchasers in certain "hot zones" to take more elaborate steps for
identification, such as asking the purchaser to make a telephone call to
verify the order. Some merchants routinely flag orders from high fraud areas
for manual (therefore slower) processing. In extreme cases, such as small
merchants struggling to get orders out by the holidays, the order could even
be rejected.
"Few merchants will publicly discuss this, but it's no secret that some
areas of the country carry tarnished reputations due to a high incidence of
eCommerce fraud," says Doug Schwegman, CyberSource director of market
intelligence. "It's not fair, but if merchants have gotten routinely burned
by orders from one zip code, it's understandable that they will just take
longer, harder looks at orders from that location. Many merchants resist
overseas demand for the same reason -- orders from outside the U.S. and Canada
are three times more likely to be fraudulent, according to our research."
Trans-shippers may be the cause
One reason for the concentration of electronic fraud in distinct areas of
the country may be the availability of trans-shippers in those regions.
"Fraudsters located in Nigeria, Indonesia or some parts of Eastern Europe now
know their orders are going to be denied," according to Schwegman. "There is
just too much history of fraud from those parts of the world. So they order
to a domestic address where someone will accept the package and forward it to
the real location abroad."
Question/Survey details
The city and country questions were part of a larger survey, the Sixth
Annual CyberSource Fraud Survey, commissioned by CyberSource Corporation and
undertaken by Mindwave Research. The survey was fielded September 17 through
October 1, 2004 and yielded 348 qualified and complete responses. The sample
was drawn from a database of companies involved in electronic commerce
activities. Incentive to respondents was a summary of the research findings.
To obtain a copy of the survey results -- for journalists: call or email
Bruce Frymire (650-965-6042, bfrymire@cybersource.com). For all others:
please visit http://www.cybersource.com/fraudreport/ .
Specific questions referred to in this news release were as follows:
1. "From your experience, what single major U.S. or Canadian
metropolitan area poses the highest risk of online fraud? (348 total
responses -- no Canadian cities were cited).
2. "From your experience, which single country outside of the U.S. and
Canada poses the highest risk of online fraud? (Only merchants accepting
international orders were asked this question -- 201 total responses).
About CyberSource
CyberSource Corporation is a leading provider of electronic payment and
risk management solutions. CyberSource solutions enable electronic payment
processing for Web, call center/IVR, and POS environments and manage fraud
risk associated with card-not-present transactions. CyberSource Professional
Services designs, integrates, and optimizes enterprise-wide commerce
transaction systems. Over 5,000 businesses use CyberSource solutions,
including half of the Dow Jones Industrial companies. The company is
headquartered in Mountain View, California, and has sales and service offices
in Japan, the United Kingdom, and other locations in the United States. For
more information, please visit CyberSource's web site at http://www.cybersource.com
or email info@cybersource.com.
NOTE: CyberSource is a registered trademark in the U.S. and other
countries. All other brands and product names are trademarks or registered
trademarks of their respective companies.
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