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image Marketers seek to make cookies more palatable image
Privacy
"Faced with reports showing that more and more computer users regularly delete the tracking files automatically downloaded by Web browsers, marketers and Web site publishers are launching a "cookies can be good for you" campaign. They argue that cookies -- small files that Web sites use to identify users and to serve up targeted ads -- don't deserve their bad reputation and shouldn't be lumped together with such Web scourges as spyware and viruses."

"...recently co-founded www.safecount.org, an organization aimed at putting a friendlier face on cookies. Microsoft Corp., a large Web publisher in its own right, is on the group's advisory board. One key goal of the group is to persuade companies that make antispyware programs to spare legitimate cookies when scanning users' computers for lurking threats."

Source: Post Gazette

Read some information on Rolling your own free security suite.
Posted on Tuesday, 21 June 2005 @ 17:39:52 UTC by Paul (914 reads)
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