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In the eWeek article of Nov. 1, http://www.eweek.com/article2/0,1759,1706660,00.asp Aluria's president, Rick Carlson, denied a financial agreement with WhenU.
Rich Mogull, a research director at analyst firm Gartner, expressed skepticism about the agreement as well, noting that the real concern would be whether money exchanged hands as part of the deal.
Absolutely not,Aluria's Carlson said when asked if there was a financial agreement in place. That would tear apart the core of our business.
Based on that statement, it looks to me as if the core of their business has been torn apart, because today a story in the Boston Globe reports that:
WhenU will start distributing a free advertising-supported version of the Aluria software later this month. The program will wipe out other spyware programs but display its own advertisements. Aluria will receive a portion of the revenues WhenU receives for displaying the ads.
So, Mr. Carlson, which is it?
I have raised this question to Aluria in their forum:
http://www.aluriasoftware.com/forum/thread332.html
Then to top it off:
Software entrepreneur Rick Carlson thinks consumers will welcome free software for purging their computers of annoying spyware advertisements -- even if the free software includes ads of its own.
Now the question is, does that make Aluria = adware?
Note: Updated
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