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JackBenny
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Joined: Jul 12, 2002
Posts: 140
Location: USA
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 Posted: Thu Nov 28, 2002 4:32 pm Post subject: The [road] Signs Have Ears |
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Is it just me, or do any of you out there also think that what we listen to on our car radios is nobodies business? Does anyone out there, really want, and see a benefit, to this? Do we need portable electronic "firewalls" to carry around with us, so that we can keep our (electronic) thoughts to ourselves? Am I suppose to believe that this current "aggregate" method will go no further? Am I really paranoid? Or does any of this really matter, and I just have old outdated ideas about privacy, and need to "get with the times"?
Anti-terrorism to the right of me, marketers to the left of me, with me in the middle, wondering where the hell is the optout button 
| Quote: | The signs have ears
Two billboards will scan car radios and tailor pitches to match listening preferences.
By Matthew Barrows -- Bee Staff Writer
Published 2:15 a.m. PDT Sunday, November 24, 2002
In the Steven Spielberg film "Minority Report," futuristic billboards recognize customers on sight and tailor their sales pitches to an individual's shopping patterns.
As it turns out, the future is just around the corner for motorists in the Sacramento area.
Starting next month, two freeway billboards will be able to tell which radio stations passing cars are tuned to and then change the image on the sign to fit listeners' profiles.
"We'll be able to shift the advertisement to suit the people driving by," said John Henry Parker, a member of the team working on the so-called smart signs.
The brightly lit electronic billboards where this will take place already are standing. One 25-foot-high sign off eastbound Interstate 80 near the Roseville Auto Mall has been up since 1999. Another, taller, sign recently was erected beside the eastbound Capital City Freeway at Cal Expo.
Both billboards are run by Alaris Media Network Inc. of Sacramento, which operates 10 such billboards in California.
Unlike their more traditional counterparts, the electronic billboards can change advertising displays every few seconds, running through a set series of video messages.
While the advertisements in Spielberg's film scan a person's retinas to determine his identity, the electronic billboards will be equipped with sensors that pick up radio frequencies from passing cars and trucks.
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Full Article http://www.sacbee.com/content/news/story/5349258p-6338265c.html
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Paul
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phoenix22
Welcome back our old Site Admin
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Joined: Mar 08, 2002
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Location: APO SF96383
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Paul
CastleCops Founder
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phoenix22
Welcome back our old Site Admin
Premium Member
Joined: Mar 08, 2002
Posts: 4661
Location: APO SF96383
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| Posted: Fri Nov 29, 2002 11:03 am Post subject: |
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and I have 2 of 'em
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